Masterclass: How to use the Oslo Brand as a Competitive Edge in Recruitment

WEDNESDAY NOV 15th, 08:00-10:00

Join us for an enlightening master class where we unlock the mysteries of place branding, share in the success of Oslo, and equip you with the tools to attract the right international talent for your company. The event will show you how your company can combine employer branding with place branding to really get the talent that you want, and need. 

In today’s fast-paced, interconnected world, attracting and retaining international talent is crucial for organizations striving for growth and excellence. As the competition for talent increases, companies need to be more creative, more on-brand and more attractive to get the best candidates. So what role does the “place/city/region/country” have in recruiting?

This is where the art of place branding comes to life. It’s not just about creating a catchy slogan or a memorable logo; it’s about crafting an authentic narrative, an identity that resonates with people on a personal level. 

Place branding is the key to turning a location into a thriving hub for talent, investment, and culture. And, as you’re about to discover, Oslo stands as a shining example of how a city can support your company in recruiting. 

Do you know what matters most to internationals when choosing to live and work abroad? Join our event and find out!

Who should attend?
HR and Employer branding professionals, communication specialists, and others who are curious to learn how the Oslo region’s place branding can support your company in recruitment.


Breakfast & registration

What is the Oslo Brand?
Overview of Oslo Region’s Place Brand Management Strategy: The event begins with an overview of the real selling points of Oslo, and how Oslos place branding can We’ll begin our journey with a deep dive into the brilliance of Oslo’s place branding strategy. Uncover the secrets that have turned this vibrant region into a magnet for top-tier talent.

Case: Yara’s employer branding and “selling” Oslo in recruitment
Yara’s employer branding and “selling” Oslo in recruitment: Explore the impact of place branding through a real-world case study. Yara, a global leader in agricultural solutions, will provide insights into how their connection with Oslo has shaped their talent recruitment and business growth.

Panel: What makes Oslo attractive and what is our advantages?
Engage in a thought-provoking discussion with a panel of internationals, HR professionals and employer branding experts share their perspectives on why Oslo’s brand matters when recruiting. Discover what makes a location irresistible to the world’s best and brightest.

Test it yourself – how can you combine place branding and employer branding?
Cap off this immersive event with interactive workshops, where you’ll have the chance to apply the insights gained during the day. Participate in exercises that demonstrate how you can leverage Oslo’s place branding in your organization’s recruitment strategy.


Mingle and goodbye


Mari Strømsvåg

Talent attraction and place branding advisor, Oslo Region Alliance / Oslopolitan

A Norwegian with an international heart, and with passion for making the Oslo region a great place to live and work for international talent. Mari works as as place branding advisor which means to create campaigns and content for the Oslo region to attract talent, investors, tourists, students and more. As a founding member of the Oslo Region Brand Management Strategy, the Oslo Region Alliance wants more companies to use the unique selling points of Oslo in their recruitment processes, and aims to give our best ideas and tips at this masterclass. 

Audrey Camp

Organizational Development & Communication Consultant

Audrey Camp is an American writer and communications professional living in Oslo, Norway. She is a passionate advocate for international talent in Norway, having traded her own access to California sunshine for brown cheese and social welfare in 2011. Since then, she has supported Norwegian companies as a writer, a pitch coach, a communications advisor, and an OKR guide. Today, Audrey is on a mission to accelerate healthy, people-first growth in Nordic companies by offering her organizational development services as an independent consultant, with communication at the heart of everything she provides. 

Victor Jacobsen

Client Director, Amby

Victor is a seasoned recruitment and industry professional with extensive experience within the recruitment landscapes in Nordics, EMEA, US and LATAM. Has helped multiple start- & scale-ups grow through their early series both in the national and international scene. Passion for innovation, AI and data-driven recruitment processes.

Katrine Mital Helseth

People & Culture Advisor, Neonomics

Experienced HR Specialist with over 12 years of expertise in Human Resources, gained from leading roles in companies like TINE, NAV and Adecco. Skilled in areas such as recruitment, social security law, labor law, and promoting inclusive work environments. Currently, dedicated to nurturing talent and fostering growth within the Tech department at Neonomics, a fintech startup. Katrines’ genuine passion revolves around human capital and organizational culture, with an interest in the dynamics of psychological capital, workplace safety, and diversity. 

Ana Reynolds Murillo

Head of Talent Acquisition and Employer Branding, Yara International

Ana is the Head of Talent Acquisition and Employer Branding for Yara International, a global leader in sustainable agriculture solutions. Based in Oslo, Ana is responsible for developing and implementing strategies to attract and retain the best talent for Yara’s diverse and innovative business. Ana has a Law degree from Spain and more than 15 years of experience in the field of talent acquisition and employer branding. She began her career in investment banking in London, then moved to the Executive search industry in Madrid, Spain, where she spent 10 years working with top-level clients across various sectors and geographies. Since 2013, Ana has been leading talent acquisition teams and employer branding initiatives for different American and Norwegian/international companies in Oslo, bringing her expertise and passion for creating positive candidate and employee experiences. Ana is married and has two children.

Lejla Hodzic

Talent Acquisition Partner, Yara International

Leija works as Talent Acquisition & Employer Branding Partner at Yara International and is based in Oslo. In her role, she pursues her passion of attracting and retaining people to solve one of the world’s greatest challenges – food scarcity. Lejla is the team’s most recent graduate and completed her Master of Science in Leadership and Organizational Psychology in 2021. Nonetheless, she has several years of work experience in the field of Employer Branding and Talent Acquisition in the banking, IT and agricultural sectors.

Kadir Fazlioglu

Talent Acquisition Partner, Yara International

Kadir, based in Oslo, serves as a Talent Acquisition Partner. Although he initiated his career in Sales, he has spent the past decade in various HR positions across diverse industries, including Telecommunications, Medical Devices, Energy and NGOs. Kadir’s preference is to work for organizations that not only aim to generate profits but also have a strong commitment to making a positive impact on society.


This event is brought to you by Talent Smash partner, Oslopolitan. Click the button below to secure your spot!